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Generation 7 - Growth and Standardization 1890 to WWI

Colleges began offering more programs and a way of life as the collegiate ideal became more popular.  The proportion of female students in co-educational schools doubled.
The collegiate ideal was the belief that learning occurs through every aspect of campus life.  The term was coined since young alumni with business careers appreciated the social experience offered by colleges.  The substantial gifts made by these alumni allowed them to influence the administration of the college.  Therefore, some of the programs changed.
The phrase Ivy League was created in this period.  The new programs were developed in the Ivy League schools first.  It brought about many changes to campus life: reunions, homecoming, social dances, and Greek life.  This period is also credited for the beginning of intercollegiate athletics, especially football.

Although the priority of higher education was to provide an academic environment, they attempted to also provide a holistic experience.  New residence halls were built and student affairs were created.  The role of the university changed, because it was no longer just an academic venue.

Priceton vs. Yale, 1903

On November 6, 1869, Princeton played the first intercollegiate football game in American history against Rutgers University.  The remaining eight schools that now make up the Ivy League followed, and regular matches became the norm.
The collegiate ideal is still a vital part of Princeton's mission.  As Princeton University Athletic Director Gary Walters stated:  “For me, there is an overarching educational mission of the university, the extent to which all components support that which is critical to its mission.  I think that athletics, academics, arts, community life in the dorm, social life on the 'Street,' bull-sessions in the dining hall all contribute to the educational mission of Princeton as I understand it."